Is Puppy swap real?

The reason the Toronto Humane Society’s “Puppy Swap” campaign worked so well is because it’s not that hard to believe such a service could be real.

I mean, you can just about imagine it, can’t you?

I try to be sensitive about people re-homing pets, and I think the whole “pets are for life” saying can be hurtful to people who really need to re-home their animals.

Re-homing is often done responsibly, and with the best interest of the pet in mind.

Still, I thought the campaign was well played.

What did you think?